Real estate and the internet are a match made in heaven. Potential buyers can preview properties and locate agents serving the area. While most major real estate companies have a website, individual agents often choose to create their own sites. This helps them attract new customers while giving additional service options to current clients.
So how do you create an agent website to support your business? By focusing on the proper details. To help you get started, here are some tips on how to design your website.
Start with Research
Just as potential customers search online for information about real estate agents, you can do the same. Check out the agent websites of your coworkers and your competition. Note the features you like and those you don’t. If you find a site that is particularly appealing, save the page to use later as a reference point. While you shouldn’t copy it exactly, there is nothing wrong with using the site to guide your style or layout.
A functional website needs to interact with other services. For example, if you want potential buyers to be able to access the multiple listing service (MLS) without having to leave the page, then you want to make sure the MLS function can be integrated. Other important points of synchronization include LinkedIn, Twitter, and other social media.
You also want to make sure that the website supports video and other images. Also consider additional traffic-building options like a blog, podcasts, and interactive forms.
Domains, Hosting, and Design
While domain names, hosting companies, and design options can all be secured separately, it is also possible to get all of these needs met through a single provider. With that in mind, these points can be considered conjointly when bringing your ideal vision to life.
Your domain name is the website address customers will go to when they want to reach your page. It is important to pick something professional and memorable, but you also want to keep it short. Consider combining aspects of your name and common real estate terms to help attract traffic. Avoid attempts at humor, as not everyone will respond to the joke in a favorable way.
The host is a service provider that holds all of the files associated with your site. It also serves as the platform for viewing the site once it is live. Often, these services are secured based on a specific contract length. Check options that offer technical support, uptime guarantees, appropriate disk space, and suitable bandwidth. There are free services available, but they make lack the support and other guarantees you need.
When designing your site, you have a few options. You can use templates offered by various companies and manage the details yourself, you can work with a design company from beginning to end, or create the site from scratch yourself. Unless you are particularly web-savvy, handling the design on your own may be unrealistic. However, there are numerous design sites with very user-friendly options for those who want to manage the details on their own. Full-service companies can also create customer solutions, though are a more expense route to use.
Build Your Page(s)
Once the basic technical needs are met, it is time to design. Choose a color scheme that brings the right feel without being overwhelming. Include visual elements like logos in key areas and create spots for real estate.
If you have space available, you can also include ad listings for complementary services. For example, if you operate in Australia, you may partner with mortgage brokers in Melbourne for a mutually beneficial arrangement.
And, once everything is in place, you can go live with your new agent website. It’s as simple as that.